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A picture of Aiva Eiduka smiling at the camera behind a lake.

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ABOUT ME

Personal branding is not just strategy, It’s self-liberation

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Hi, my name is Aiva.

A personal branding strategist, visibility coach, and creator of the A.I.V.A. Method™. I help purpose-driven entrepreneurs and professionals clarify their message, own their voice, and grow their impact, without pretending to be someone they’re not.

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Eiva Eiduka at a presentation with a screen behind her.
Aiva Eiduka holding a workshop at Founders Club Amsterdam.

The A.I.V.A. Method

My signature approach combines mindset, messaging, and strategy in four clear phases:

• A — Awareness‍

Reclaim your identity and get honest about what’s been holding you back.

• I — Insight‍

Clarify your values, voice, and audience so your message actually connects.

• V — Visibility

Show up with substance, not stress, with content that reflects who you are.

• A — Action

Align with opportunities that match your growth, not someone else’s goals.

Some fun stuff

• I moved to the Netherlands after falling in love with Amsterdam and later with my Canadian partner.

• Born in Latvia, I’ve worked across Europe and now draw creative inspiration from places like Japan, where everyday life is an art form.

• If I’m not at my laptop, I’m probably at a yoga class or at the beach.

• Clients say working with me is like “therapy with structure”, supportive and strategic.

• I believe power should belong only to the kind. And while I may not be able to change the world, I can help one person at a time shine their light.

Aiva Eiduka speaking to a microphone on a stage.

My Approach

How I Work

Identity-first, strategy-second

Whether I’m guiding a 1:1 session, leading a workshop, or guiding you through The New Entrepreneur Accelerator, my work always starts with this:

Who are you when you’re not performing? And how can we build from there?

Work with me
Aiva Eiduka holding a workshop.

Testimonials

What My Clients Say

The workshop not only helped me define the core pillars of my brand but also helped me understand what makes my approach unique. From the work we did in the workshop, I now know how to align my values and my approach to what I put out into the world.
Caitlin
Mentor for Yoga teachers
Based on knowledge and experience, Aiva is not only able to prepare a strategy for personal brand development, but also creates a productive daily communication - not only the result but also the process is important. I appreciate the ability to adjust to my individual needs and drive processes logically and productively.
Inta Buša
Founder of Dealita
Aiva gets personal branding. Clear, structured, and actually listens, so she doesn’t just throw around buzzwords but builds something that works. She knows her profession, makes sense of the messy parts, and brings clarity where others get lost.
Zorka Rudolf
founder of Astro Business Coaching

Newsletter

Brand clarity isn’t a luxury

Brand clarity is your key to standing out. Subscribe to my newsletter for expert tips to define your message, own your position, and shine with purpose.

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